If you've ever met someone with a serious medical condition, it's hard to imagine what life is like in their shoes. Life With invites viewers to experience the intimate realities of a condition to better understand what the subject feels & experiences from their perspective. 

Life With is the first Video Franchise created and launched by Consumer Products. On November 1, 2019, we went live with our first program of the franchises, Life With MS, sponsored by Novartis Mayzent. In Life With MS, users are presented a long-form documentary video about Ardra Shepard, a patient living with Multiple Sclerosis in Toronto, Canada. Ardra is sharp, funny, and frank about her life with her illness, discussing her popular blog Tripping on Air, mobility aids, and having MS as a young woman in a modern world. The top KPI goals for the Life With Franchises was to drive Time Spent, as well as increase Page Views. To drive Time Spent, we wanted to keep users engaged with the video as long as possible. For Page Views, we experimented with Vertical Slideshow.

Programming elements include:

1 feature documentary video (7+ minutes)

*3-4 supporting videos

*3-5 supporting assets (articles, slideshows, etc)

*Category Exclusivity

*Presenting Sponsor call-out

*Fixed Preroll100% SOV of display media

Results: Video Products were transferred to my team at the end of Q2. My team was tasked with not only learning the interworking of all the video products in order to provide development support for existing programs but to create brand new frameworks for Video Franchises. I was instrumental in the strategic planning, timeline, development, execution and launch of the first Video Franchise project “Life With”. In November 2019, we launched the Life With MS Program that sold for $500K a piece. As a result of our efforts on this product we were successful increasing page views. More than half of users consume 75% or more of the 9+ minute video. Overall, Life With MS has significantly higher rates of 75% and 100% compared to other patient documentary videos.As expected, Life With MS has great metrics for video completion. Once engaged, more than half complete 75% of the video, and 43% users stuck with Ardra until the very last seconds. We saw 8,418 Page Views on the TOC and we observed 3,156 Video start calls on the same page, or 37% of visit to the TOC also start the Video.